Thursday, April 10, 2008
Field of Econo Dreams
Monday, March 31, 2008
Waiting For Dmitri Young Bobblehead Doll Day
As the new baseball season starts this week, each team’s marketing department kicks it into high gear to try to get fans to come out to the park all summer. From giveaways to ticket packs, teams are usually high on gimmicks to drive up those attendance numbers. I combed through all of these marketing materials and have highlighted some of the more innovative approaches.
NL East
After an aggressive offseason of trading away its remaining players, the Florida Marlins are instituting a new marketing approach this season. Inspired by Radiohead’s pay-what-you-want pricing for its new album, the Marlins will be instituting a similar system for tickets: any fan can sit in any seat for any price, including paying absolutely nothing. Owner Jeffrey Loria has borrowed the business model of the classic American establishment, the movie theater. While food and drink prices are already at exorbitant levels at your typical ballpark, at Dolphins Stadium, a hot dog will go for $15, a beer for $20, and there will be no water fountains or food carts within a ½ mile radius of the park. To encourage patrons to shell out for the overpriced fare, each fan over 21 will receive a free beer when they enter the park. Loria has also hired so many food vendors that there will be one vendor for every seven fans. Not to be outdone, the New York Mets are on a mission to fill Shea Stadium to the brim for every game during its last season. This marketing blitz also has an ulterior motive: to make fans so nostalgic for the stadium that they will bid a ton of money at a season-ending auction of every seat, railing, urinal, and ugly-looking neon baseball player sign.
NL Central
In Pittsburgh, it’s the Year of the Buccos. During the 2008 season, the team will be playing with the heart and tenacity of an English premiership team on the verge of relegation—except the Pirates really will be on the verge of relegation. If the team should finish in last place in the division, Pirates owner Robert Nutting will move the team to the International League, and have its AAA affiliate, the Indianapolis Indians, take its spot in the National League. This little scheme will also motivate everyone on the Indians’ roster to play terribly, lest they be called up to the Pirates only to be sent back down with the entire team the next season. Can you feel the excitement in the PGH??!!? Meanwhile the Cubbies will unveil a new banner at Wrigley Field commemorating the 100th anniversary of its last championship. This celebration will feature burning effigies of goats and black cats, and will also involve the selling of the stadium’s naming rights to Bubbalicious Gum for the next 30 years. The day after the deal goes final, owner Sam Zell will sell the team to a corporation owned entirely by St Louis citizens.
NL West
Having removed all traces of Barry Bonds from AT&T Park, the San Francisco Giants are going one step further and forfeiting every game Bonds played for the team in the past 16 years. This will probably push the Giants past 10000 losses, thus eclipsing the Phillies as the all-time loss leader. Mark Ecko has already purchased the 10000losses.com domain name from its current Phlly fan owner and is planning a grand gala to introduce the site and his new clothing line, Asteri*.
In honor of the exorcism of “Devil” from the Tampa Bay Rays team name (bad pun intended), the first 190,000 fans to attend a game this season at the Trop will receive a free Devil Rays t-shirt. They tried to give the old shirts away to kids in South America, but the continent is currently flush with New England Patriots Super Bowl 42 merchandise. Rumors of the Rays signing Barry Bonds as the DH have led to a huge fan backlash; should Bonds sign with the team, legions of fans will express their displeasure by showing up to games just to boo him. Hoping for the highest attendance in the league, owner Stuart Sternberg is also looking into whether Jose Canseco and Mark McGuire will come out of retirement to play alongside Bonds to form a new Murderers Row of Players People Hate. The Yankees, like the cross-town Mets, are also playing their last season in their current stadium. Rather than auctioning off stadium memorabilia, the team will be bussing next year’s St. Patrick’s Day revelers up to the Bronx to destroy the old stadium in a drunken mess of destruction.
AL Central
Ozzieball enthusiasts, rejoice! Each fan on Opening Day at US Cellular Field will receive their very own Ozzieball baseball. This talking ball plays eight recordings, including a recording of Guillen’s tirade against Jay Mariotti, a lecture on why you should always bunt with a man on first, and a song about the importance of being scrappy. Over the protest of owner Jerry Reinsdorf, Ozzie also named May 1 Venezuelan Heritage Day and ordered 10,000 Hugo Chavez posters to give out. Reinsdorf responded by ordering 10,000 lighters to give out the same day.
AL West
The core of Billy Beane’s baseball philosophy is that fans will always turn out to see a winner, no matter how the team actually gets those wins. With the upcoming season in Oakland looking to be short of wins, Beane has been in overdrive this spring to get fans to come out to the park. After each Saturday game, Eric Chavez will talk with a select group of fans on what’s it’s like to earn $66 million while playing 30 games a season. When Joe Morgan is in town to do a broadcast, he will be hosting Q&A sessions on what trades he would have made if he were the A’s GM these past eight year. Finally, Billy Beane will be giving personal guided tours of the underground facility that is “Moneyball.” This Cold War remnant is composed of 10,000 vacuum tubes, the alternate HAL unit from 2001: A Space Odyssey, and several abacuses for good measure. Fans will witness how Beane manually inputs every data point when determining what trades to make (the abacus hated the Big Three).
Monday, March 10, 2008
Hope Springs Eternal for Softball Wannabees
PORT ST. LUCIE, Fla.—The sun-drenched fields of Southern Florida are a welcome change from the dreary grey skies of the District of Columbia. While many of you are enjoying warm, vacation spots during Spring Break, I have traveled south not for rest and relaxation, but for a chance to realize my second and third-grade dream: to be a professional baseball player. The story of how I ended up here amongst the myriad minor league hopefuls and aging veterans begins last summer on the softball fields of New York City.
Monday, February 11, 2008
I’m Not Here To Talk About The Past
With all the attention the presidential candidates have been receiving, it’s only natural that their colleagues in Congress who actually have to do their normal jobs would get jealous. It is times like these that our esteemed elected representatives suddenly discover that they can subpoena prominent sports figures and question them about things that Congress really doesn’t care about. While taking a brisk afternoon walk the other day around Capitol Hill, I happened upon a large pile of discarded boxes, which contained transcripts of Roger Clemens’s and Roger Goodell’s recent meetings with Congress. I’ve excerpted the best parts for your amusement.
Roger Clemens: Yeah, I’m receiving a medal, right?
JT: No, we’re here to discuss your alleged illegal drug use.
RC: Oh, right. That whole thing.
JT: We had Brian McNamee in here earlier and he was quite adamant that he injected you dozens of times with HGH and steroids. He even brought in a bag of old syringes and bloody gauze pads from 2000.
RC: Umm, ok? Doesn’t that seem kind of gross?
JT: He also has photographs of old syringes in a beer can that was taken out of the trash in your New York City apartment. Also, he has skin samples and—
RC: Let me just stop you right there. Are you telling me you are going to believe the word of a man who not only kept a bunch of old syringes in his basement for eight years but also fished a discarded syringe-containing beer can out of the garbage can? Does that seem nuts to anyone in here besides me? You give me a day and I’ll get you a photograph of a bloody knife that I happen to have fished out of Brian McNamee’s garbage can 12 years ago. The very same knife that was used to kill Nicole Brown Simpson and Ron Goldman!
JT: Mr. Clemens, I don’t think you understand the severity of the situation here. These are some pretty serious allegations. Do you have anything to say in your defense?
RC: Look, I don’t know how busy you guys usually are, but doesn’t this all seem too much? What are you even going to do if I admit to any of this stuff? Put me in jail? I’m Roger Clemens! I won seven Cy Young awards! My kids’ names all start with K!
JT: Well, if you deny that you used these substances and we find out later that you did use them, then we will charge you with perjury.
RC: Oh wow. So basically you guys want me to lie to you now so you can later charge me with lying?
JT: Our constituents care about the integrity of the game. Your actions are—
RC: Your constituents are all vengeful Red Sox fans who mailed me chopped up Roger Clemens action figures when I signed with Toronto. You can tell them I’m sorry I had to leave Boston, but that was 12 years ago and they need to move on with their lives. They should be celebrating the wonderful season the Pats just had.
….
Arlen Specter (R-PA): Thank you Commissioner Goodell for agreeing to meet with me. As you know, my beloved Eagles lost to the Patriots in Super Bowl 39 and with the recent Spygate accusations, we think that you should further investigate whether the Pats illegally videotaped the Eagles.
Roger Goodell: No, I’m not going to do that.
AS: Why not?
RG: Because there is no evidence of illegal taping, not from three years ago or from this year.
AS: Then what did the Pats actually give you when you requested they turn over all of their alleged cheating materials?
RG: Oh that. No, they didn’t give me anything.
AS: Need I remind you that you are under oath?
RG: No, I’m not. We’re sitting at a table in the International Square food court eating Five Guys. You’re wearing a track suit and you’ve got ketchup all over your fingers.
AS: Look, I’m putting you under oath now, so tell me what happened with those tapes.
RG: Those tapes did not contain any footage relating to football. They were rehearsal recordings of Bill Belichick’s new musical.
AS: Bill Belichick wrote a musical?
RG: I’m afraid so. It is the single worst piece of theater I have ever seen. I vomited three times when he invited me to watch the rehearsals in person.
AS: So this whole Spygate thing was a just a cover so you could destroy Belichick’s Broadway aspirations? No wonder he was pissed off this whole season.
RG: That’s right. I had Eric Mangini catch a fake Patriots cameraman so I could seize everything in Belichick’s office – the scripts, the score - everything. Then I burned it all in a garbage can in an alley in Hell’s Kitchen and dumped the ashes in the East River.
AS: So what was the musical actually about?
RG: It was two hours of Belichick alone on stage, singing songs about Tom Brady and Wes Welker while playing the keytar. Then at the end, he dances with a marionette wearing a Charlie Weis mask. It’s really creepy. Unfortunately, this Matt Walsh character in Hawaii might still have a copy of it, so I’m flying out this afternoon so I can break into his house and destroy this thing, once and for all.
AS: On behalf of the citizens of the United States of America, I would like to thank you for ridding the world of this cultural abomination before anyone else had to suffer through it. You are a true patriot.
Tuesday, January 29, 2008
You Decide 2k8
As the second-most popular sports columnist on campus (I think), I get a fair amount of feedback from various law students and faculty. However, I was surprised with the flood of emails I received over break (over 700), mostly espousing on how important this column was to various students. One emailer wrote in to say that “as a 1L facing a lot of pressure to do well in law school, your column provides me a bi-weekly dose of sanity. Without your hilarious commentary on sports, I probably would have dropped out after three weeks.” Take that, Dr. Phil! Another student commented that “your column is a shining beacon in the morass of terrible sports columns and legal publications. I don’t even care that it’s not related to pressing law school issues. Don’t stop writing!” Worry no longer, dear reader, for this column will press on even in the face of the toughest adversity and academic criticism. We now resume your regularly-scheduled sports commentary.
While I don’t pretend to be a political maven like some of my fellow classmates, I see definite parallels between sports and politics. It takes a special kind of talent to talk for two hours and say absolutely nothing, to ignore a direct question by changing the subject, or to distract from your own shortcomings by insulting your opponent. Last year I touched on this parallel by imagining how the skills of certain coaches would translate over into the political realm. With the election looming, it’s time to take the opposite look at how our presidential candidates would fare in the world of sports.
Barrack Obama: Bringing in Obama as a new coach is like hiring a college coach with no NFL experience to coach an NFL team. Kind of like how Lane Kiffin replaced the horrendous Art Shell as head coach of the Raiders and led to the team to the playoffs. Oh wait. With a knack for soaring rhetoric, Obama would make pregame locker room speeches a must-see event. However, coaching in the NFL is more than just waxing poetically to the media and preparing your team during the week by saying, “hey, I am here.” You actually have to do work, something I don’t think Obama really understands. By Week 3, he would already be trying to line up another coaching gig with a better team.
Hillary Clinton: Clinton is like Cooper Manning (Eli and Peyton’s brother) except she refuses to sit quietly in the press box while her more successful family members win Super Bowls. Not happy with her job at the family passing academy, she yearns for the big stage. Surely all those late nights spent talking with Bill about how to beat the Cover 2 will translate into major success when she strikes out on her own. I am also impressed that she has sought guidance outside of the Clinton inner circle, as she appears to have enlisted Dick Vermeil as her new mentor.